Kaufman Chang

Founder/CEO

Kaufman Chang is a visionary entrepreneur and the driving force behind multiple successful startups in cloud computing software and big data security. Known for seamlessly integrating big data and AI, Kaufman develops innovative strategies that empower brands and businesses to leverage analytics solutions effectively.

With 25 years of experience in data technologies, AI, and technology business management, Kaufman has a proven track record of strengthening digital commerce by ensuring compliance and utilizing data analytics to enhance performance across e-commerce platforms. Kaufman held a number of key roles at Trend Micro for over 15 years where he used cloud computing to help businesses resolve digital security issues.

Kaufman holds an MBA from the University of Chicago Booth School of Business, where he gained the strategic insight and managerial skills that drive his entrepreneurial success.

Ronnie Ng

Co-Founder/Director

Over the course of the past 15 years, Ronnie has worked across Asia where he has founded and sold multiple start-up companies, including a media consulting company and an English language learning institute with 45 branches throughout China. In 2013, Ronnie co-founded simplyBrand, a big data intelligence company with the ultimate goal of bringing a blockchain-based solution to brand protection. Ronnie graduated from the University of Chicago Booth School of Business with an MBA.

Ada Yao

GM/Research

Ada has more than 20 years of experience in consumer research and business development, focusing on managing research projects, defining business development goals and building SaaS products for clients. Currently, Ada heads the planning and research department for blockchain development. Ada's industry knowledge and experience in blockchain has driven the development of the simplyBrand blockchain model through her concise and data backed research. Ada graduated from Inner Mongolia University of Finance and Economics with a BS in Finance and Taxation.

Frank Shi

Technical Director

Frank has been engaged in data processing for more than 15 years and possesses rich experience in AI technology, cryptography and blockchain architecture. Previously, Frank worked for Kantar Media CIC (WPP Group) where he built the distributed data collection system. Frank's experience in AI, along with his vast knowledge of blockchain architecture, will be used to couple these technologies to create a disruptive new solution that will see people and brands working together to fight counterfeiting. Frank graduated from China Normal University with a BS in Software Engineering.

Sirius Zhai

BD Director